Back To The Bar with Bacardi

 Hey guyzies, with Dry-uary behind us Back To The Bar by Bacardi

 came at the right time. 

Here is what Bacardi is saying about the current 

drink trends. 

The days of the signature bar call are over as people today are

drinking across spirits categories and are eager to experiment with new flavors and trending serves. Who dothey go to navigate all the options? According to Nielsen CGA, 40% of revenue in bars is influenced bybartenders, which is why today, Bacardi employees across the globe head out of their offices to connect withthe people behind the bar for a first-hand look at 

what’s driving cocktail choices.

Findings of the Bacardi 2020 Cocktail Insights Report are that:

 Mindful drinking goes mainstream, with 83% of bartenders citing 

that low-alcohol drinks are hot and an increase of 42% in the online searches with the word mocktail; in 2019. (Technomic Behind the BarInsights, 2019 and Google Trends, 2019) 

 Natural products are in the spotlight with 31% of bartenders increasingly interested in local, 

fresh ingredients. (GBAS5, 2019)

 The culinary cocktail trend borrows methods and techniques from the kitchen and champions fresh, seasonal, savory and herbal ingredients – 91% of bartenders 

use vegetables in their cocktails, and 68%

of American Culinary Federation members rated culinary cocktail as a;

hot trend; last year. (Technomic Behind the Bar Insights, 2019)

 Dark rum is leading the premium game – 43% of bartenders 

ranked it as the top spirit to premiumize.

(GBAS5, 2019)

 Sustainability is at the forefront of every consumers mind, and its reflected in the bar – 66% of

bartenders mention that sustainable drinks are hot right now. 

(Technomic Behind the Bar Insights, 2019)

 Ready-To-Drink (RTD) cocktails are here to stay, reflecting the overarching demand

 for consistent and convenient well-crafted cocktails beyond the bar – 

there was a 26% increase of vodka soda and

flavored RTDs in North America last year. 

(GBAS, 2019)

 38% of Americans prefer to make their cocktails at home, and the industry 

has quickly adapted, offering consumers myriad ways to facilitate 

at-home imbibing, from home cocktail kits to AI-

recommended recipes.

 (Mintel, 2019)

For further information on Back to The Bar you can visit

www.bacardilimited.com 

Thank you for the invite. 

See you soon. 

xx

Zanele

*Some information included on this post has been submitted by Barcardi.