A few weeks back I wrote a blogpost showing you a PR package I received
from *Schwarzkopf and the contents inside, it contained Got2b Glued products
and their NEW SuperSoft line.
So in today's post I'm going to share with you on what Schwarzkopf is saying about their new
really affordable Supersoft care line.
THE CLAIM:
The good-for-you formulas from Supersoft care for your hair and that of your family,
only with the ingredients your hair really needs.
A selective 3-dimensional complex of ingredients to bring out the best of your natural hair properties: Strengthening, Nourishing and Caring.
Ethical beauty is here to stay!
Embracing an all-natural, vegan lifestyle resonates with customers today more than it has ever before.
Supersoft is based on vegan formulas that are free from parabens and silicones. We know that by
doing good, you feel good. Join us on this beautiful journey to living a more authentic and ethical life.
Supersoft product overview:
The Supersoft product range with a total of ten lines includes three specialised varieties of Shampoos
and Conditioners formulated for specific hair types and concerns, and lines for Men and Kids.
THE RANGE
Supersoft STRENGTH & VITALITY
With micronutrients and biotin to protect against breakage for fair or weak hair. The strengthening
complex makes hair 10x stronger. Achieve shiny hair full of radiant vitality that is three times easier to
comb. Vegan formula, no silicones.
Supersoft STRENGTH & VITALITY SHAMPOO 400ml RSP R44.99
Supersoft COLOUR SHINE
Formulated with a strengthening micronutrient-complex and UV filters to protect colour-treated or
highlighted hair for up to 10 weeks for radiant lasting colour. With strengthening complex and UV-filter.
Vegan formula, no silicones.
Supersoft COLOUR SHINE SHAMPOO 400ml, RSP R44.99, Supersoft COLOR SHINE
CONDITIONER, 250ml, RSP 34.99
Supersoft REPAIR & CARE
Formulated with a strengthening micronutrient-complex, Shea Butter and Coconut Extract to revitalise
dry or damaged hair for healthy-looking hair. Vegan formula, no silicones.
Supersoft REPAIR & CARE SHAMPOO 400ml, RSP R44.99, Supersoft REPAIR & CARE
CONDITIONER, 250ml, RSP R34.99
Supersoft MEN
Formulated with strengthening micronutrient-complex and Hops-Extract for daily use on normal hair to
strengthen, nourish and boost volume. Vegan formulas, no silicones.
Supersoft MEN 400ml, RSP R44.99.
Supersoft For KIDS, HAIR & SKIN
Developed specifically for the hair and skin of children, the vegan range gently cleanses and cares, for
a tangle- and tear-free cleansing and combing regimen. Without artificial dyes, and silicones, the
Supersoft SHAMPOO & SHOWER GEL, Supersoft SHAMPOO &
CONDITIONER and leave-in
Supersoft DETANGLING SPRAY are suitable for sensitive skins.
Supersoft KIDS & CARE SHAMPOO &; SHOWER GEL 250ml, RSP 34.99, Supersoft KIDS
SHAMPOO & CONDITIONER, 250ml, RSP R34.99, Supersoft KIDS DETANGLING SPRAY, 150ml, RSP R34.99.
SHOP THE RANGE
See You Soon
**
Zanele
*pr
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