Next year, KFC will celebrate 50 years of sharing its famous Original Recipe™
with Mzansi. Since 1971, the popular chicken brand has served up millions of meals around the country and has,
over five decades, cemented itself as one of South Africa’s most loved brands.
A brand that is not only known for its high-quality standards,
but for also offering its customers delicious
tasting meals at great prices - making it affordable for all South Africans
to enjoy the goodness of KFC.
A crazy year deserves a crazy celebration and so to honour almost 50 years in the country,
KFC is going big by going halvies with South Africa this December.
Marketing Director at KFC South Africa, Suhayl Limbada said,
“Celebrating 50 years in South Africa with local fans is a big deal for us and so
we’re going big the only way we know how – by sharing it with Mzansi.”
To celebrate into their 50th anniversary year, for the first time ever KFC
also went 50/50 with talented local illustrator,
Russell Abrahams (AKA Yay Abe) to design a unique collection of limited-edition Birthday Buckets.
Inspired by KFC’s heritage and the culture of Mzansi, Yay Abe added his bold,
bright and playful illustration style to the iconic KFC buckets - which always brings people together - to create a range of collectable buckets
that will hopefully bring a little more colour and a lot more flare to festive tables this December.
HOW THE #LETSGO5050 PROMOTION WORKS:
KFC is offering customers 50% off selected products every day from the
1st to the 20th of December 2020.
Whether you pop into your local KFC or swing by the drive-thru be sure to hurry as specials are limited to the first 100 customers in store (up to 2 items per transaction).
But, if you miss out, order online or via the KFC App as
the deals are available all day (up to 5 items per transaction).
THESIS LIFESTYLE X KFC
Not shy on celebratory spirit, or local collaborations, KFC also went 50/50 with local fashion brand Thesis Lifestyle to create a limited-edition collection of KFC inspired streetwear.
With a finger on the pulse of the street culture and style,
the founder of the Soweto-based brand, Wandile Zondo and his partner Galebowe Mahlatsi,
create streetwear that they hope
will inspire the next generation to define themselves.
The Thesis x KFC Collection includes an exclusive run of bespoke t-shirts,
vests, tote bags and bucket hats. These were designed to reflect what they believe KFC founder, Colonel Sanders, would be proud to see and experience if he were to visit the streets of Mzansi today. “Bringing together the original style of streetwear in Soweto, with the original flavour and flare of KFC, we want this range to tell a story that salutes the South African people of KFC,
from their thousands of employees to their millions of fans,”
said Zondo of Thesis, “Thesis is more than just a brand, it’s a lifestyle, and the same is true about KFC, it is a part of our culture".
The collection will be on sale from the 1st of December and the best part is that 50% of all sales will
be going towards the KFC Add Hope programme,
so fans can go 50/50 with KFC to support more children who need it most
SHOP COLLECTION :
BUT WAIT THERE'S MORE
What would a Birthday be without gifts? KFC will also be gifting Thesis x KFC swag items on their social platforms in December with giveaways every day from 21 - 30 December 2020.
In KFC’s 50/50 spirit, winners will each win two prizes
so they can go 50/50 with their loved ones by gifting them too.
Stay tuned to the KFC social media pages to enter.
Facebook: KFCSA
Instagram: @kfcsa
Twitter: @kfcsa
Website: https://order.kfc.co.za
More about KFC’s 50th Celebrations: https://order.kfc.co.za/turns50
See You Soon.
**
Zanele
*Thank you KFCSA for the invite,
parts of the article are from a pr release.
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